It’s proven time and time again that the amount of business you win is in direct proportion to the quality, persuasiveness and professionalism of your proposals. In competitive situations, it’s your job to make sure your proposals stand head and shoulders above the competition, so decisions are made in your favour. In non-competitive situations your proposal needs to beat the ‘do nothing’ scenario and persuade prospects that now is the time to act. Either way, knowing how to write a proposal in a compelling format, makes all the difference.
Lucky for you, we live and breathe this every day, so we know a thing or two about how to write a proposal. There are no catches, we just want to share our knowledge and experience with you and give you easy to implement, proven strategies that are guaranteed to get results. We just ask that you leave some comments to let us know exactly how much extra business you’re winning as a result of these powerful proposal writing techniques.
Yours in success,
The Write Proposal Team
Include sections that de-risk your proposition One of the keys to writing a winning proposal is keeping in mind the client’s specific business needs and preferences. This means you need to create a fully personalized proposal that addresses those specific needs and presents solutions which address the client’s concerns. When writing a business proposal that’s [...]
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Structure your proposal to appear to multiple decision makers Gone are the days when business decisions were left to just one representative at the buying company. These days, more and more companies are delegating decision making to a team composed of members from different disciplines or divisions of the business. This means your strategy and [...]
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When to Use Active or Passive Voice We recommend using the active voice in sentences not only when it comes to writing proposals, but other sales documents as well. This is because active sentences are more forceful and persuasive, whilst passive sentences tend to be longer and indecisive. Do keep this tip in mind if [...]
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Avoid Using Clichés Clichés are phrases and statements that are used way too often to express ideas. Clichés are so commonplace that we often use them in everyday conversations and writing without even realizing it. It’s tempting to use clichés to express ideas because they are shorthand, and easily understandable ways of getting our message [...]
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Effective Image Captioning In proposal writing, we highly recommend the use of graphs and images to present your information. Graphics make the information easily understandable, and they also effectively grab the attention of the reader inspiring him to continue reading. You should use these graphics to your advantage because executives reading your proposal are too [...]
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6 Sections to Include to Demonstrate a Clear Business Case A keen sense of understanding and impeccable writing skills are not the only things you need in writing winning proposals. You also have to be able to speak “numbers” well and effectively make the client understand all the financial aspects of your sales proposal. In [...]
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To write a successful Executive Summary you have to first understand its objective. It’s not an introduction to your proposal, that’s something quite different. The Executive Summary tells the reader, generally in no more than one or two pages, what he or she is going to uncover, in greater detail, within the full proposal. It [...]
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Improving Word Choice If you want to write winning proposals, the first thing you should aim to do is give the buyer lots of encouragement to actually read the contents of your proposal. To achieve that objective you need to do one thing – make it easy for them. Executives and are busy people and [...]
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The biggest complaint from buyers is that the proposals they receive are more about the selling company than they are the buyer. Buyers clearly want a proposal which focuses on them, their problems, needs and the outcomes they seek. They want a proposal personalized to them, and one which goes beyond inserting their name occasionally. [...]
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Do you want to know the secret for how to write a proposal that will win you more business? Do you want a proven blueprint that shows you what content you need, in what order, to give you guaranteed results? If the answer is yes, type your e-mail in below to receive our special e-book completely Free. That's right, no charge whatsoever. The techniques in here helped our previous business rocket from £3 million to £25 million turnover in just 3 years; see what it can do for you. Type your e-mail address in below and start profiting immediately...
